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Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 0:27 min
10 April, 2026

You’re briefing tasks when you should be briefing problems

Most client-agency relationships start with good intentions and quietly settle into something transactional. Not …

10 April, 2026

Measuring what really matters by going beyond vanity metrics

Numbers feel safe. In a world of opinion, competing priorities and subjective judgement, a dashboard offers something …

06 January, 2026

AI in marketing: separating hype from useful

Everyone seems to have an opinion about AI right now, and the irony isn’t lost on us as we add another thought to the …

05 January, 2026

When playing it safe is the biggest risk

There are lots of good reasons why B2B marketing tends toward caution. Regulated industries bring compliance …

02 January, 2026

Why curiosity beats experience

Back in the early 90s I was a Junior Account Executive who didn't know what she didn't know, armed with enthusiasm and …

04 December, 2025

Why I love AI while some of my peers remain wary

There's a strange divide I've noticed lately. While I'm finding myself increasingly drawn to the possibilities of AI, …

03 December, 2025

Media training: it's as easy as 1,2,3...

Getting your team ready to speak to journalists doesn't have to feel like throwing them in at the deep end. At KISS, …

02 December, 2025

FIVE things we learned about Chinese social media from our PROI partner

From the currently trending RedNote to WeChat (with over 1.2 billion registered users) the Chinese digital landscape is …

01 December, 2025

What clients want from agencies in 2026

Recently I moderated a refreshingly frank panel with four clients about what they're looking for from agencies as we …

01 October, 2025

Art is power

From Banksy’s subversive murals to Black Panther salutes to graffiti on the Berlin Wall, art has always been a powerful …

30 September, 2025

Why most transformations fail - and how leaders can get them right

Business transformation has become the new normal. Driven by AI disruption, geopolitical instability, climate urgency, …

29 September, 2025

Why the way we're using AI shows we're still human, after all

Remember when AI was just a sci-fi concept? Something reserved for futuristic films and tech enthusiasts with more …