Insights from our experts
Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.
10 April, 2026
You’re briefing tasks when you should be briefing problems
Most client-agency relationships start with good intentions and quietly settle into something transactional. Not …
10 April, 2026
Measuring what really matters by going beyond vanity metrics
Numbers feel safe. In a world of opinion, competing priorities and subjective judgement, a dashboard offers something …
06 January, 2026
AI in marketing: separating hype from useful
Everyone seems to have an opinion about AI right now, and the irony isn’t lost on us as we add another thought to the …
05 January, 2026
When playing it safe is the biggest risk
There are lots of good reasons why B2B marketing tends toward caution. Regulated industries bring compliance …
02 January, 2026
Why curiosity beats experience
Back in the early 90s I was a Junior Account Executive who didn't know what she didn't know, armed with enthusiasm and …
04 December, 2025
Why I love AI while some of my peers remain wary
There's a strange divide I've noticed lately. While I'm finding myself increasingly drawn to the possibilities of AI, …
03 December, 2025
Media training: it's as easy as 1,2,3...
Getting your team ready to speak to journalists doesn't have to feel like throwing them in at the deep end. At KISS, …
02 December, 2025
FIVE things we learned about Chinese social media from our PROI partner
From the currently trending RedNote to WeChat (with over 1.2 billion registered users) the Chinese digital landscape is …
01 December, 2025
What clients want from agencies in 2026
Recently I moderated a refreshingly frank panel with four clients about what they're looking for from agencies as we …
01 October, 2025
Art is power
From Banksy’s subversive murals to Black Panther salutes to graffiti on the Berlin Wall, art has always been a powerful …
30 September, 2025
Why most transformations fail - and how leaders can get them right
Business transformation has become the new normal. Driven by AI disruption, geopolitical instability, climate urgency, …
29 September, 2025
Why the way we're using AI shows we're still human, after all
Remember when AI was just a sci-fi concept? Something reserved for futuristic films and tech enthusiasts with more …